Team Member

Solving Brand Awareness

Class Competition

Problem:

Temple University students do not feel compelled to volunteer to help children read. Most students are unaware of Tree House Books and its close proximity to Temple University.

Solution:

Create a grass roots movement that motivates Temple University students to help #EndPhiliteracy by volunteering at Tree House Books.

Positioning Statement:

To 18-24 year old Temple University students, volunteering with Tree House Books offers opportunities to boost their resumes, while teaching children to read. 

Big Idea:

Literacy is a severe issue in Philadelphia and is hard to obtain for thousands of our neighbors.  Literacy SHOULD NOT be hard to obtain. Together we can #EndPhiliteracy.

Team Member

Solving Brand Awareness

Capstone Competition

Problem:

Temple University students do not feel compelled to volunteer to help children read. Most students are unaware of Tree House Books, despite its close proximity to Temple University.

 

Solution:

Create a grass roots movement that makes students feel compelled to help children read.

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