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Team Member
Solving Brand Awareness
Class Competition
Problem:
Temple University students do not feel compelled to volunteer to help children read. Most students are unaware of Tree House Books and its close proximity to Temple University.
Solution:
Create a grass roots movement that motivates Temple University students to help #EndPhiliteracy by volunteering at Tree House Books.
Positioning Statement:
To 18-24 year old Temple University students, volunteering with Tree House Books offers opportunities to boost their resumes, while teaching children to read.
Big Idea:
Literacy is a severe issue in Philadelphia and is hard to obtain for thousands of our neighbors. Literacy SHOULD NOT be hard to obtain. Together we can #EndPhiliteracy.
Copywriter
Solving Brand Awareness
Problem:
Temple University students do not feel compelled to volunteer to help children read. Most students are unaware of Tree House Books, despite its close proximity to Temple University.
Solution:
Create a grass roots movement that makes students feel compelled to help children read.
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