Solving A Conversation Starter
Men don't know how to start a conversation about sexual assault.
Show real, explicit pickup lines that may have been used by them or their friends on Tinder®.
We want men ages 18-24 to realize that if they wouldn't say it out loud, then why would they say it online?
Driving Brand Idea:
The more you treat women right, the more you'll get swiped right. #BeMrRight