Copywriter

Solving A Conversation Starter

Problem:

  • Men don't know how to start a conversation about sexual assault.

 

Solution:

  • Show real, explicit pickup lines that may have been used by them or their friends on Tinder®.

Desired Belief: 

We want men ages 18-24 to realize that if they wouldn't say it out loud, then why would they say it online?

Driving Brand Idea:

The more you treat women right, the more you'll get swiped right. #BeMrRight

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