Solving A Brand's Stigma
POND’S® is currently positioned as an affordable cult favorite among older women. It needs to be rebranded to a younger target audience.
Show the brand in a new light with young women they can relate to.
We want women ages 18-24 to realize that using POND'S at night will give them healthy, glowing skin.
Driving Brand Idea:
Pond’s nourishing formula compensates the drying agents women in college encounter on a regular basis.