Solving Life's Low Blows


  • Desserts such as Duncan Hines® Perfect Size Cakes are marketed more towards women as the decadent solution to their chocolate cravings. However, they are not the only ones who can kick back and indulge in chocolate.



  • Play on the situational instances where cake helps lessen the blow of failure for college male students.

Desired Belief: 

We want men to treat themselves more with desserts and let go of the stigma that sweets are only for women.


Driving Brand Idea:

Duncan Hines helps soften the blow of the little things that bring us down while hitting our sweet spot.

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