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Public Relations &
Social Media Intern
Solving A Brand's Positioning
Problem:
Most people believe an Education degree only leads to traditionally teaching in the classroom.
Solution:
Show the diverse career possibilities available by highlighting the programs and certificates the College of Education offers.
Approach:
Completed a competitive analysis on top U.S. universities. The findings showed how they are positioning themselves online and how users are engaging with their content.
Execution:
Solidified the College of Education's positioning in the industry by creating the college's first social media positioning statement. Executed organic and paid social media campaigns to reflect the college's positioning.
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