Public Relations & Social Media Intern

Solving A Brand's Positioning

Problem: 

Most people believe an Education degree only leads to traditionally teaching in the classroom.

 

Solution: 

Show the diverse career possibilities available by highlighting the programs and certificates the College of Education offers.

Approach:

Completed a competitive analysis on top U.S. universities. The findings showed how they are positioning themselves online and how users are engaging with their content.

Execution:

Solidified the College of Education's positioning in the industry by creating the college's first social media positioning statement.  Executed organic and paid social media campaigns to reflect the college's positioning.

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