Insights Community Manager
When my friend lost her wallet and passport in Italy at midnight, I immediately Googled questions like “how to get an emergency passport in Italy without identification?” and “where is the Italian embassy located?". I was the lucky one to break the news that the embassy opened after our plane departed. In that moment, I also wondered if I’d be returning to the U.S. After lots of tissues, borrowed money, and lying - I mean, reassuring - everything worked out. The funny thing about travelling is that the stories you tell the most are often the most unfortunate ones - they’re also the ones where we learn the most.
I remember gushing about how incredible our trip to Budapest was going to be. Judging by friends of friends’ Instagrams, Budapest looked so carefree and bohemian chic. Unfortunately, the bathtub in my AirBnb said otherwise. It had no shower head or shower curtain - it was all tub. To my surprise, the water was warm... for two and a half minutes. There I was, in one of the most beautiful cities in the world and suddenly, I missed warm showers along with the other fine delicacies Philadelphia has to offer.
A few days later, we were lugging our carry ons and backpacks to board a train from Salzburg to Prague. After a half mile of huffing and puffing, I began to trail behind my friend. She looked over her shoulder to tell me to hurry up and without hesitation, she stopped and turned around. She told me to do the same. I thought, "No way am I missing this train, I’ll be out 90 Euros." Little did I know, the view behind me was priceless. I saw the Alps all week, but I've never seen them from this perspective. Train or not, I could have stood there all day.
If you compared the pictures from my travels alongside someone else’s, mine would never, ever look as nice. I can guarantee that I’ll never capture the perfect lighting or camera angle, but I’m positive that I can handle missing passports with instinct and compassion, uncomfortable living situations with humor and gratitude, and I will always appreciate my current environment before boarding on to the next adventure. One thing’s for certain, no matter how unpleasant the situation, I’ll always find a way to solve what I can and look on the bright side.
INSIGHTS COMMUNITY MANAGER
Aug 2019 - Present
Builds a strong user experience across 5 online insights communities by resolving help tickets, driving traffic to surveys via emails, and creating engaging activities.
Gains high-level exposure to analysis and reporting by formatting charts exported from MarketSight. Receives guidance on data accuracy and data visualization from Senior Consumer Insights Managers.
BRAND STRATEGY INTERN
Jan 2019 - Aug 2019
Created a brand strategy intern guidebook so myself and future interns can learn about the different services Finch Brands offers and see the various ways we can gain experience.
Conducted secondary research on Mintel, IBIS World, and Warc where I compared consumer behavior with industry trends.
Sep 2018 - Dec 2018
Dove into secondary research regarding the benefits of in-person social connectivity in an era of likes and swipes for a soon-to-be released productivity and wellness app.
Wrote the first survey draft regarding college students and women's connectivity to others for an up and coming tech start-up.
DIGITAL MEDIA INTERN
GROUP TWO ADVERTISING
Sep 2018 - Dec 2018
Worked primarily in Google Ads and Google Analytics to help national home builders increase leads online through compelling ad copy and targeting efforts.
Analyzed monthly reports and gave insight as to why click-through-rate, ad rank, and ad spend have fluctuated and how they can be improved in the following month.
DIGITAL MARKETING INTERN
May 2018 - Aug 2018
Completed 80 hours of training in SEO, PPC, and ANA.
Aided in strategy by building out campaigns for a Fortune 500 company, refined search queries to match intent with goals for Drexel University, and found trends in social audits for Einstein Health.
PR & SOCIAL MEDIA INTERN
COLLEGE OF EDUCATION AT TEMPLE UNIVERSITY
Apr 2017 - Dec 2017
Established a positioning statement to create cohesive online branding where I identified key competitors, target audiences, assessed our marketing efforts, and provided missed opportunities based off industry leaders.
Wrote blog posts about outstanding students, alumni, and faculty members. I promoted the pieces by creating and managing organic and paid social media campaigns across Facebook, Instagram, and Twitter.
Klein College of Media and Communication
Bachelor in Advertising